Krafton ropes in Bollywood actor Ranveer Singh as BGMI’s official brand ambassador

Highlights

• Krafton shared a teaser video announcing its collaboration with Ranveer Singh.
• The teaser video doesn’t reveal much about the collab.
• It does tease a ‘Boht Hard’ drop coming soon which could mean new skins. 

Krafton has announced it is naming Bollywood actor Ranveer Singh as the official brand ambassador for BGMI (Battlegrounds Mobile India). A teaser for the collab was posted on YouTube with ‘Play Pure’ campaign coming soon. Krafton had already confirmed at a media conference on August 31st that it would collaborating with a Bollywood actor for BGMI but didn’t reveal the name then.

BGMI x Ranveer Singh

A 15-second teaser for the BGMI and Ranveer Singh collab was shared on YouTube earlier. As part of the collaboration, Krafton said it will launch the ‘Play Pure’ campaign that “celebrates the pure-ness in players through the lens of superstar Ranveer Singh.” The video teaser’s caption also reads, “No more soft rehearsals! ‘Boht Hard’ drop coming your way! 🪂”

The caption hints at possible in-game skins that might arrive in BGMI as part of this collaboration. It also suggests the possibility of Ranveer Singh becoming BGMI’s brand ambassador but it’s best to just wait for the official details. 

BGMI comeback India

Krafton has been busy pushing BGMI in India after its comeback in India this May. The mobile game was banned in India last year by the government due to security reasons. BGMI was also linked with several incidents involving young boys who were reportedly acting out due to the influence of violence in BGMI.

Krafton relaunched BGMI with new features so as to curb mobile gaming addiction in India. It restricted playtime for users under 18 to three hours daily, and six hours for everyone else. BGMI also comes with parental controls and spending limits for minors. The company also had some freebies for BGMI fans which included four free and permanent reward outfits. 

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It also added a new tropical map called “Nusa” with overflowing supplies, elevators, huts on fire, tactical crossbows and ziplines. A new feature called “Super Recall” was added, and this helps players who die quickly, recall to the battlefield in single and duo mode. 

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